Sainsbury’s Finance says that collectively motorists in Britain could save themselves £286 million if they were prepared to haggle on the price of their new car. Of the 1.5 million people planning to buy a brand new car between March and August 2008 up to 195,000 say they do not plan to haggle at all over the price, despite the fact that they could on average save an estimated £1,468. (The What Car? Target is currently around £1,468 below the list price.)!

The bank’s research also highlighted that a further 403,000 people could also pay too much for their new cars because they are only prepared to haggle ‘slightly’ over the price. Only 62% of those people buying a brand new car said that they would haggle more aggressively – ‘very hard’ or ‘hard’.

As might be expected, Sainsbury’s says, “As well as haggling over the price of the vehicle it also pays to shop around when looking for car finance, given that around 24.5% of the purchase of a new car will be financed through a loan.”

Sainsbury’s Bank's car purchase scheme, Drive, “eliminates the need to haggle as it negotiates discounts on every make and model of a new car on the motorists’ behalf.”

Sources:-http://www.autoindustry.co.uk/news/